Latics silent over link to sportswear company
Date published: 25 April 2014
ATHLETIC officials have reacted with caution to reports that the club could be set to sign a large commercial deal with Sports Direct.
The proposed five-year agreement, which would see the sportswear company take over the running of a relocated club shop in the new North Stand, is still in the discussion stages and nothing has yet been signed.
The deal could even see Boundary Park renamed — just as St James’ Park in Newcastle, the club owned by Sports Direct supremo Mike Ashley, had been up until last season.
And in a deal which could approach seven figures in value across its term, Sondico would take over the
manufacturing of the club shirts, which would in turn be sponsored by Sports Direct.
Athletic officials were unwilling to comment publicly this morning.
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