Urgent late appeal for Christmas gift donations as families struggle amid cost of living crisis

An Oldham Christmas present appeal designed to support people struggling to afford gifts for their children is feeling the pressure of the ongoing cost-of-living crisis as toy donations dip and referrals soar.  

The Salvation Army in Fitton Hill is urgently appealing for members of the local community to add an extra gift to their shopping list to donate to its annual Christmas Present Appeal as it struggles to keep up with demand from social workers, schools and GPs all working to support children whose families cannot put food on the table, heat their homes or pay their bills. 

The church and charity, located at The Brew on Fir Tree Precinct, has extended its deadline date for donations to Christmas Eve until 1pm, to meet demand as referrals have already surpassed last year’s figure for the appeal which supported more than 300 families.  

The distribution process takes place through The Salvation Army’s own networks; local charities, schools and social services and Kim Rogers, Community Engagement Co-ordinator at The Salvation Army in Fitton Hill, is expecting the number of referrals to continue to grow as Christmas Day gets closer.

She said: “Christmas is usually a time of joy, but with the ongoing cost of living crisis we’re seeing a large amount of people needing urgent, last-minute support as the prospect of their child having no presents to open sadly becomes a reality.  

“In the challenging times that everyone is facing, we have witnessed the sad truth that people who once could generously donate are now finding themselves in difficult situations.

"We’re appealing to anyone that can donate even just one gift and help us to help those struggling within our community.

"Everyone coming together to support those less fortunate is what the Christmas story inspires us to do, and we are pleased to be a small part of that.” 

Typically, a gift sack would include one big gift, a few smaller gifts and stocking fillers.

Kim added: “As we are sorting and packing the gift parcels, we are realising that the donations aren’t keeping up with the demand this year as more families than ever are pushed into poverty and we are at the stage now of whether to make the agonising decision to adjust how much we give to each child. 

“We want to thank everyone that has already donated and makes our Christmas Present Appeal a success every year; we will always deliver in helping the people struggling within our community and we will ensure that no child goes without.” 

People wishing to donate can drop their generous contribution at the church and community centre at The Brew on Fir Tree Precinct and anyone that would prefer to make a financial donation can do so via the Just Giving page here, which will be used to purchase gifts needed for certain age groups and food vouchers to be given to families for food over the festive period.  

A church and charity, The Salvation Army expresses its Christian faith by offering friendship, practical help and support to some of the most disadvantaged people in our communities.

To help support The Salvation Army’s year-round work, please click here

For more information on Oldham Fitton Hill Salvation Army, click here

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