Feel confident when buying your new glasses

Date published: 09 August 2018


A local opticians will this month be bringing a new and exclusive virtual try-on technology to Oldham, with the aim being to take the guess work out of buying glasses.

The new Frame Styler technology, exclusive to Specsavers in Oldham and Royton, allows customers to see how they look wearing glasses from every angle, seeing themselves as others would see them.

Working with in-store frame advisors at Specsavers Oldham and Royton, Frame Styler will be used to take a scan of the customer’s face, analysing their face shape, examining their purchase history and marrying the results with the latest trends.

To mark the introduction of Frame Styler, the opticians has unveiled ‘The Confidence Scale’, revealing the average Brit’s confidence peaks at the age of 30.

The research conducted by Specsavers also found 20 million Brits wish they had a better sense of style.

Specsavers has teamed up with British style icon and first-time glasses wearer Louise Redknapp to launch the Specsavers Confidence Scale.

Louise said: "For me, Frame Styler represents the future of shopping.

"I’m a mum-of-two – I don’t have time to spend hours trying things on!

"Frame Styler meant I had all the options right in front of me and could quickly create a shortlist of the frames I liked the most.

"It also meant I tried on styles and colours I previously would have never gone near in a million years – and guess what? I loved them all!"

Catherine Hughes, store director at Specsavers Oldham and Royton, added: "The Specsavers Confidence Scale shows that people want to branch out with their frame choices but confusion over different styles and lack of confidence is holding them back.

"We wanted to make it easier for them.

"Our Frame Styler technology uses an image of the face to work out what styles are best suited to any face shape."


Do you have a story for us? Want to tell us about something going on in and around Oldham? Let us know by emailing news@oldham-chronicle.co.uk , calling our Oldham-based newsroom on 0161 633 2121 , tweeting us @oldhamchronicle or messaging us through our Facebook page. All contact will be treated in confidence.