Competition launched to create positive images of older people
Date published: 12 October 2020
The 'Old Frame New Picture' competition will challenge the negative and stereotyped ways older people are represented as vulnerable or frail, something that has become even more prevalent during the coronavirus pandemic
Positive and realistic images of older people in Greater Manchester are to be celebrated through a new photography competition.
The 'Old Frame New Picture' competition will challenge the negative and stereotyped ways older people are represented as vulnerable or frail, something that has become even more prevalent during the coronavirus pandemic.
Instead, 'Old Frame New Picture' will celebrate the diversity of older people’s lives and their contributions to society.
Six winning entries will be featured in a digital billboard campaign across Greater Manchester next year, as well as appearing in an online exhibition and featuring in a set of printed postcards.
The best images will also form a new bank of photographs for use by local charities and other third sector organisations in their marketing and communications, providing a positive alternative to stereotyped images.
There are also cash prizes.
Professional and amateur photographers can take part by submitting their photograph of at least one person aged over 50, under one of six themes:
Supporting my Community
Old and Proud
Friends and Family
Self-portraits (including selfies)
The judges include leading photographer Alex Rotas, who specialises in challenging ageing stereotypes through photography; Virginia Tandy, Director of CADA, the Creative Ageing Development Agency; Helen Wewiora, director of the Castlefield Gallery; local radio celebrity Mike Sweeney, and Jai Chuhan, a visual artist, winner of the bOlder prize at the Manchester Open and a member of the Greater Manchester Older People’s Network.
The competition launched on Thursday, October 1, which was the International Day of Older Persons, and runs until Friday, November 13.
'Old Frame New Picture' is funded by the Arts Council, National Lottery Heritage Fund and Ambition for Ageing as part of a series of projects harnessing the arts and creativity to support Greater Manchester’s ambitions to be the best place in the UK to grow old.
The competition was planned before the pandemic and organisers have taken measures to make it safe by, for example, encouraging selfies, ensuring photographs are taken at least two metres away from the subject, and encouraging the submission of photographs taken before social distancing measures began.
The competition is being organised by Greater Manchester Ageing Hub, voluntary and community sector support organisation MACC and Greater Manchester Older People’s Network.
Brenda Warrington, Greater Manchester Lead for Age-Friendly and Equalities, said: “We want Greater Manchester to be the best place in the UK to grow old, but the last six months have been particularly difficult for older people.
“Many have struggled because of the disruption to their normal social and work lives have been disrupted.
“However, older people have also led volunteering efforts in their neighbourhoods, have remained active and resilient, and they have contributed so much to our communities.
“We want to celebrate the contribution of older people to our society and I hope this competition will show that in a positive and realistic way.”
Further information on how to enter can be found on the MACC website here.
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