Oldham firm launch Salter Origins in Sainsbury's stores

Ultimate Products' founder and CEO, Simon Showman

Oldham-based Ultimate Products, the owner of a number of leading homeware brands including Salter and Beldray, has announced that its newly-developed Salter Origins range of sustainable kitchenware items has now launched exclusively in Sainsbury’s stores across the UK.

A wider roll out is expected to follow across other retailers in 2023.

The Origins range, which has performed strongly in its opening weeks, includes nearly 20 coordinated cookware, dinnerware and utensil items, all of which are made entirely from eco-friendly materials that are recycled and / or recyclable and sustainably packaged.

In addition, all wooded items are FSC-certified, guaranteeing responsible forestry, while all cooking items are PFAS-free, ensuring non-toxic and planet-friendly cookware.

Ultimate Products has a close and longstanding relationship with Sainsbury’s, which stocks several of the Group’s brands in its stores.

Salter Origins is the first Salter range where sustainability was a key factor in its being chosen.

In addition, the Salter Origins range was also selected for its appealing and coordinated aesthetic, as well as being excellent value for money.

The Salter Origins range is just one example of Ultimate Products’ ongoing efforts to provide its retail customers with more sustainable product ranges to enable them to meet their own environmental KPIs.

It is also aligned with Ultimate Products’ overall purpose of providing beautiful and more sustainable products for every home, which has seen the Group embed the “four Rs” (Remove, Replace, Reduce and Rebalance) across its operations as part of its journey to Net Zero.

Jenny Stewart, Commercial Director at Ultimate Products, said: “We are incredibly proud to see the beautiful Salter Origins range come to life in Sainsbury’s stores across the country.

"For over 260 years, Salter has been at the forefront of innovation, and we’re delighted to continue leading the way with sustainable ranges like the Origins collection.

"It is proving to be hugely popular with Sainsbury’s customers and we expect to continue the roll-out with other retailers in 2023.

"I am confident that this will be the first of many sustainable ranges of ours making their way onto national retailers’ shelves, and we will continue to do everything we can to meet consumer demand while at the same time helping to save the planet.”

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