Ambitious Noriel is Oldham Volkwagen's newest sales executive

Date published: 14 January 2024


Oldham Volkswagen have appointed Noriel Armstrong as their newest Sales Executive.

Noriel, who grew up in the Philippines, is taking on her second Sales Executive role but her first with the Volkswagen Group.

Having worked in the hospitality industry prior to the COVID pandemic, Noriel believes the people skills she developed in those roles were vital in preparing her for life as a Sales Executive.

During lockdown Noriel realised she needed a change from the hospitality industry, setting out to begin a career in the automotive industry.

Mum of two Noriel saw Swansway as an ideal business to further her career, attracted by Oldham Volkswagen’s stunning dealership and the iconic Volkswagen brand.

Reflecting on her appointment, Noriel said: “I’m hoping to make plenty of sales this year before progressing through the business, working at a beautiful site, for an iconic brand, surrounded by a helpful team makes every day enjoyable.

"I even want to come in on my days off!”

So far Noriel has settled in well to the role, adjusting to Swansway’s customer-focused methods with ease.


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