“It is a huge honour” - Ultimate Products appoints Andrew Gossage as new CEO

Date published: 08 February 2024

Oldham-based Ultimate Products, the owner of a number of leading homeware brands including Salter and Beldray, has announced the appointment of Andrew Gossage as Chief Executive Officer.

Mr Gossage is taking over from Simon Showman, the Group’s founder, who will remain on the Board as Chief Commercial Officer.

Mr Gossage joined Ultimate Products in 2005, initially as Finance Director before being promoted to Managing Director in 2014.

Since then, he has been responsible for the Group’s strategy as well as overseeing its operational functions and online business.

He is a chartered accountant and started his career with Arthur Andersen, after which he was the Finance Director and General Manager of Mersey Television.

Mr Showman founded Ultimate Products in 1997 and has led the Group ever since.

As Chief Commercial Officer, he will continue to oversee the Group’s commercial functions including sales, buying and product development.

Mr Showman said: “I am delighted that Andrew has agreed to step into the role of CEO and, having run the business with him for nearly 20 years, I am confident that he will do an exceptional job in leading Ultimate Products into the next phase of its growth journey.

"For my own part, I am very excited to be taking on the new role of Chief Commercial Officer, which will allow me to focus on the elements of the job that I relish the most, including business development, product development and managing key retailer relationships.

"I am particularly looking forward to spending more time with our customers in the UK and internationally, building the longstanding and strategic partnerships necessary to drive Ultimate Products’ future growth.”

Mr Gossage said: “It is a huge honour to take on the role of CEO.

"I am looking forward to continuing to work with Simon and the rest of our excellent team to build on our current capabilities with the ambition of making Ultimate Products the world’s best branded consumer goods business.

"Our strategy remains unchanged, which is to create beautiful and more sustainable products for every home and pursue growth via the online, supermarket and discount channels both here in the UK and internationally.”

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