Major re-branding

Reporter: BUSINESS
Date published: 16 July 2008

Staff at Shop Direct Group’s national distribution centre in Shaw, are celebrating the unveiling of their new name.

Littlewoods Shop Direct Group, the UK’s leading online and home shopping retailer, has changed its name to Shop Direct Group and is re-branding all its operations.

The 23-acre Linney Lane site is the central hub of the company’s distribution network. Comprising five buildings, three of which are converted former cotton mills, the 950,000sq ft of floor space is in use for around 100 hours a week.

The site employs between 750 and 1,250 staff according to seasonal demand and is run by general manager Andrew Sinfield. Last year Shaw processed more that 39 million customer orders.

A second site six miles away at the Raven Mill, Chadderton, processes customer returns for the whole group. The 210,000sq ft building sits on a four-acre site and employs more than 1,000 staff.

In 2006, Shop Direct Group made a significant investment in new computer systems and equipment at the Raven.

A third site at Middleton employs around 200 staff processing all large item customer returns such as furniture and washing machines. Both sites are also re-branding.