New stores point towards Betta Living

Reporter: Martyn Torr
Date published: 14 March 2012

OLDHAM fitted kitchen and bedroom specialist Betta Living has opened a new store in the Trafford Centre which follows the launch of the Deansgate outlet in Manchester city centre.

The openings come at the end of yet another successful year for the Werneth firtm based at Dean House, Suthers Street — one of the largest suppliers of fitted kitchens and bedrooms in the UK, selling around 6,000 fitted kitchens per year as well as thousands of bedrooms. Despite the economic slowdown, Betta Living’s high-quality ranges and attention to customer service have helped them buck the business trend to enjoy a 24 per cent uplift in year-on-year sales and grow their market share.

Their continued success and expansion is great news for the Trafford Centre where the state-of-the-art showroom created 10 jobs. The new store on Deansgate is a boutique-style operation and has two bedroom displays — Adrianna and Portfino — and two kitchen displays — Phoenix and Tamba.

Betta Living chief executive Noel Dean said: “We are very excited to be making our presence felt in what is one of the UK’s premier retail spaces and offer new jobs in the area.

“The Trafford Centre space has been fitted out to showcase our great ranges and ensure that the customer experience we offer is second to none.

“The opening heralds another extremely rewarding year for us.

“The Deansgate store is our first boutique and further strengthens our presence in the North-West.”

Betta Living has a retail presence in more than 70 towns and cities throughout England and Wales, including 16 showrooms and 80 mobile design consultants.