Rubbi is on a social media mission

Date published: 22 July 2019

Oldham businesswoman and mentor Rubbi Bhogal-Wood caused quite a stir when she spoke passionately to a hugely receptive young audience at last week’s first TEDx event at Oldham Library.

Rubbi – who created and runs the Wild and Form Digital social media agency – told her story, 'Social Media: Master or Servant', and her words were soaked in by a hugely appreciative audience.

Rubbi said: “My company works to empower other small business owners with the skills and confidence to grow using social media.

“However, several months ago I realised that I felt trapped within that same world - constantly tapping, checking, scrolling and refreshing for likes and comments across the four social media channels that I'm on.

“Things came to a halt when I realised I'd lost sight of what mattered most and needed to find out why I'd lost control.

“I signed up to become an accredited coach exploring the digital world in a more conscious manner.

“As social media starts to envelop all of us but more so our young generation who are growing up with it as second nature, what impact is it's 'me, me, me' value having on their mental health, their cognitive learning, ability to be creative and value boredom. 

“I'm on a mission to open up the discussion on developing a more balanced and controlled consumption of social media.

“It's often the case that as users of social media we aren't necessarily aware that we're being hooked into needing and craving the validation of others, but by sharing knowledge through my interactive workshops and modules,  giving young people a choice on how they allow social media to play a role in their lives, hopefully I can help give them the confidence and ideas to take back control.”

Further details of Rubbi’s forthcoming talks, workshops and mentoring sessions can be obtained via her website:

Last Friday’s TEDx event was created by TED, a non-profit organisation devoted to spreading ideas, usually in the form of short, powerful talks.

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