Purple Social aims to help businesses reign supreme post-Brexit

Date published: 15 January 2021

From an inability to source materials to problems recruiting staff, business leaders are expressing concerns about a post-Covid economy and Britain breaking from the European Union.

But young Oldham entrepreneur Jahed Miah believes traders “don’t have to become another Debenham’s” and by heeding his advice and going digital, could open up new markets and expand.

So confident is the founder of Purple Social, that he is about to offer his wisdom at a series of webinars.

Called Purple Mondays, they will feature business chiefs and celebrities.

And Jahed will be citing those who despite the Lockdown have managed to keep up with change, stay afloat and even thrive.

“The more go-ahead restaurants have obviously had to introduce a take-away service to survive tiering legislation” said Jahed.

“And that’s positive.

"But the even more advanced food outlet has examined how they market their product, offering incentives such as loyalty cards or even free beer, and made sure they are at the top of internet searches.”

Jahed admits that for businesses in the South Asian community, change has proved particularly problematic.

He added: “There is a reliance on the local community and traditional family ways of working.

"But the world has changed dramatically over the last year and, for example, customers cannot go into shops in the way that they used to.

"Companies need to be marketed online and be able to ship their products.

"We should also remember that economies in India and Bangladesh are emerging and we now need to be going beyond Europe and exploring markets further afield.”

Run by Jahed and Account Manager Rebecca Wong (pictured above), Purple Social prides itself on providing results-driven social media advertising – including website design and content creation.

Despite only a short lifetime, it has legions of contented customers and has even been nominated for awards.

One of the key elements of good social media advertising is a positive attitude towards an innovation that Jahed admits, divides people.

“From Donald Trump’s ubiquitous Tweets to fake news on Facebook, social media has become demonised by some,” he admitted.

"But it is such a positive for businesses large and small.

"We even see small children able to negotiate their way around a tablet or other mobile device, so we must acknowledge that social media is a huge positive for business.

"It is just about making sure you use it right, which is what Purple Social can help you do.”

Discover more about Purple Social by visiting: www.purplesocial.co.uk

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