Baby boom for gift specialists

Pittilla PR, the baby, nursery and gift specialists based in Oldham, have been appointed by BabyBlooms to handle their forthcoming media campaign.

Concentrating on raising awareness of the BabyBlooms range of gift bouquets, the Lees-based agency will promote the alternative bouquets, which look like a real flower arrangements but created from baby essentials such as socks, hats and sleep suits.

Combined with silk flowers and foliage they create a beautiful and practical gift, says managing director Julie Pittilla, who added: “We are delighted to be working with BabyBlooms and to be promoting their babyblooms.co.uk website.”

This is the second account win of 2009 for Pittilla PR, who were appointed by Eccles-based Sambro International to launch their TWF: Thumb Wrestling Federation range.

Sambro chief executive Nikki Samuels said: “We have chosen Pittilla PR to spearhead our campaign as they have great experience in creating and publicising toy crazes. We know that TWF is going to be the craze for 2009.”

The first wave of TWF characters have been released to major retailers and with programming in place the campaign is under way to get the tiny wrestling champions into the hands of children nationwide.

Julie added: “It’s great to be working with Sambro again.

“We are all really excited by TWF — it has all the hallmarks of a great, high-profile children’s product.”