Staff get comfortable in store’s TV advert

FILM director Phil Hawkins — one of Steven Spielberg’s tips for movie greatness — has come to Oldham to direct a TV advertisement for Housing Units.

Phil has joined Manchester-based AIR Creative to produce Housing Units’ first 60-second television commercial, which features the voice of actor Sean Pertwee.

Shot at the store in Wickentree Lane, Hollinwood, virtually everyone in the ad’s cast either works at Housing Units or is related to staff.

The challenge facing the team was to showcase the store’s massive product range and scale of the several departments.

But according to company director Nick Fox, the overriding message was one of personal service.

The Delph man added: “It’s about the lifestyle customers enjoy — and the way the staff operate and interface with those customers.”

Paul Barnes, managing director of AIR Creative, said: “The store is genuinely unique and enjoys real loyalty from its customers, so we wanted to tap into the goodwill the brand has and convey that to a wider audience.

“We want people to make an emotional connection with the store.”