Campaign to haunt speeding killers

A harrowing new £3.2 million campaign to highlight the life-wrecking consequences of speeding was launched today.

The THINK! campaign’s stark message is that if you kill someone while speeding you will be tormented by it forever.

In the new television advert a driver is haunted by images of the child he has killed — seeing his body in the bathroom mirror, through the window of a bus and when in the park with his son.

Road Safety minister Jim Fitzpatrick said: “Speed kills.

More than 700 people were killed in 2007 in accidents where someone was driving too fast —that’s two people every day of the year who didn’t go home to their families.

“We now want motorists to consider the consequences of speeding for them: what is life like for the driver who kills because they are in a rush to get home and how does that split-second decision affect the rest of their life? I hope this powerful new campaign will get drivers in the North-West to kill

The new THINK! campaign — “Kill your speed, or live with it” — includes TV, radio, cinema and online advertising.