Oldham TV campaign to woo Christmas shoppers

THE benefits of Christmas shopping in Oldham will hit our TV screens tonight with an advert shown between two top soaps.

The 30-second advert will air for the first time in the break between “Emmerdale” and “Coronation Street” — a slot that will se seen by an estimated 930,000 North-West viewers.

Across the whole campaign period – a set of 17 adverts running until Saturday, December 12 — more than half of all adults within the Granada TV region will have seen the advertisement at least once and, on average, two to three times.

As part of the schedule, the adverts are also set to be shown in ITV’s daytime and weekend film slots, during family favourites such as “Peter Pan”, “Star Wars”, “Black Beauty” and “Scooby Doo”.

Jackie Stanton, deputy leader of Oldham Council, said: “This is our biggest-ever town centre shopping campaign and we’re using every medium available to publicise what is on offer in Oldham to boost local businesses and traders during the recession.

“The footage for this advertisement was filmed recently at the launch of our events campaign — the traditional reindeer parade — and we hope the happy scenes, plus the enticement of visiting our festive village, will help attract more shoppers into the town centre than ever before.”

The drive to attract shoppers has already been under way for several weeks with a series of events offering top-quality family entertainment in the town centre.