Stylish fashions for the 50-plus

N Brown Group plc, the internet and catalogue home shopping company with its principal distribution hub in Shaw, has launched Fabrici, a new brand targeting women aged 50-plus.

Fabrici will fit alongside brands such as Marisota and underpins N Brown’s strategy to provide customers with quality, timeless fashion in a wide ranges of sizes. Fabrici is the latest in a string of successful N Brown brand launches, including Jacamo, which is now the fastest growing brand in the portfolio.

Aiming to recruit new customers through the internet and magazine advertising, N Brown expects Fabrici to continue the strong performance of new names.

Fabrici is being launched following a study conducted by N Brown, which identified a new group of potential customers not currently catered for. These customers are more internet savvy, stylish and sophisticated, and looking for clothing that meets the demands of customers keen to have a designer feel to their clothes, says John Hinchcliffe, N Brown group marketing director.