Text to stop child cruelty — NSPCC

THE NSPCC has today launched a text service to encourage on-the-spot reports of child abuse to its helpline.

The text number — 88858 — is free and available 24 hours a day.

The launch comes as an NSPCC poll reveals people are unlikely to report child abuse unless they act immediately.

One in seven people polled in the North-West said they had been concerned a child was being abused or neglected, but 36 per cent of those who didn’t report their fears immediately, took no action later.

TV psychologist Dr Linda Papadopoulos, the first Helpline Ambassador, said: “Four in five people said they would report abuse later if they didn’t do so straight away.

“But the reality is very different — the longer people wait, the less likely they are to act. Sending a text is quick and immediate.

“It’s good to know you’ve taken action. So if you’re worried about a child, the message is simple — don’t delay, text the helpline today.”

Adults can contact the NSPCC Helpline about any worry they might have about a child.

During 2009-10, the helpline received 754 calls from the Greater Manchester area.

Alison Houghton, service manager at the NSPCC Helpline in Salford, said: “We must pick up on the signs of child abuse as early as possible.

“Our new text service is discreet and only takes a few seconds but it could be the difference between life and death for a child.”

Anyone sending a text to the NSPCC Helpline will receive an immediate response confirming that their message has been received. This message will also encourage them to call the helpline on 0808-800 5000, or to contact the police if they think a child is in immediate danger.