Gavin takes a byte of a new apple

FORMER Applied Language Solutions chief executive Gavin Wheeldon has set up a new business.

The Greenfield entrepreneur has merged five established agencies to create So Purple Group Ltd — which designs and develops software and connectivity applications.

Mr Wheeldon, who sold Delph-based ASL to Capita Group in a multi-million-pound deal — intends to double sales growth each year over the next three years.

ADSL24, Lawton Bailey, InGame and IMS24 - all in Delph - and RedBox Media of Greenfield have been brought together and employ 15 people. The company will initially aim for markets in the UK and America.


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