Hospice ad hits TV

DR Kershaw’s Hospice has joined 25 others in the region to launch a TV advertising campaign to raise awareness of their work.

The group’s “Think Again” campaign will be paid for by each of the institutions and ads will be shown during peak-time ITV shows such as “Emmerdale” and “Coronation Street”.

The commercial will run for three weeks from today and uses video clips with real patients, families, staff and volunteers. The advertisement ends with a appeal for viewers to donate £5, to be split between the parties.

This is the first time hospices have worked together this way. Lisa Pearson, fundraising manager at Dr Kershaw’s, said: “We are delighted to be part of the campaign. By encouraging people to think about their local hospice, we hope we can connect with more people.”

The 26 hospices in the group care for almost 30,000 patients each year at a cost of £85.5 million - of which £59 million comes from fund-raising.

The advert will also be shown on the online ITV Player catch-up service. For more information visit the website at www.nwhospices.org.uk.