New Dolby cinema opens in Manchester
Date published: 11 September 2019
Julian Stanford - Dolby Cinema Europe and Dan Formby - Odeon Manchester Trafford Centre
A brand new Dolby cinema screen has opened at ODEON Trafford Centre.
Manchester film lovers now have the opportunity to experience films in an immersive environment and an unrivalled cinematic experience in the city.
A premium offering for film fans, Dolby Cinema delivers the total cinema experience designed from the ground up to provide the best sound, picture and environment for any movie.
Dolby Vision brings a story alive, delivering a dramatically visual experience with astonishing brightness, incomparable contrast, and captivating colour unlike other cinema experiences.
Studio grade Dolby Atmos transports audiences into a movie with breath-takingly realistic, moving audio that fills the room and flows all around you, putting audiences at the centre of a story through lifelike depth, detail, and clarity.
Every element of Dolby Cinema is thoughtfully designed to help moviegoers make the journey from the ordinary world to the world of the movie they are watching.
The auditorium design, in tandem with Dolby Vision and Dolby Atmos, creates an immersive environment like no other.
In the new Dolby Cinema, ODEON guests will also be able to relax and recline as the new auditorium has been completed with 160 handmade luxury reclining seats. ODEON's reclining seats provide guests with three times more leg room and the Dolby Cinema at ODEON Trafford Centre is currently the only one to offer the luxurious recliners providing extra comfort whilst enjoying the on-screen drama.
The Dolby Cinema at ODEON Trafford Centre is the third in the UK following the opening of screens at the iconic ODEON Luxe Leicester Square in December last year and ODEON Luxe Leeds Thorpe Park earlier in the spring. A Dolby Cinema in ODEON Luxe Birmingham Broadway Plaza is currently expected to be added later this year.
Dan Formby, General Manager of ODEON Trafford Centre said: "We're very excited that ODEON Trafford Centre will be the first cinema in Manchester to offer the Dolby Cinema experience.
With the added luxury of recliner seats, this is one of the very best ways to enjoy a movie. Our guests are in for a fantastic treat - there are so many great movies slated for release that will look and sound incredible in the Dolby Cinema."
For more information or to book tickets to ODEON Manchester Trafford Centre, visit www.odeon.co.uk.
Some of the highly anticipated films to be shown in the Dolby Cinema at ODEON Trafford Centre include:
" Downton Abbey (Sept 13)
" Ad Astra (Sept 20)
" The Joker (Oct 4
" Frozen 2 (Nov 22)
" Star Wars: The Rise of Skywalker (Dec 19)
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